Talent
Modelling in Europe: the new codes of the runway and campaigns
Personality, versatility, multilingualism: luxury houses are redefining what they expect from a model. What casting directors from Paris to Prague look for today.
By the LGN Editors · · 5 min read
The end of the single profile
For a long time modelling obeyed standardised criteria. Today European luxury houses look for singular faces, an attitude, a story. Diversity of profiles — ages, backgrounds, silhouettes — has become a creative requirement as much as a message to clients.
Versatility: from runway to campaign
The contemporary model moves from the runway to advertising campaigns, from lookbooks to digital content. Posing for a fashion photographer, holding a full e-commerce shoot day or embodying a brand at an event: this versatility multiplies opportunities.
Communication campaigns and editorial productions now account for a major share of assignments, in Paris as in Milan, London or Prague.
What casting directors look at
Presence, gaze, ease in front of the lens — but also reliability: answering quickly, being on time, following the brief. Foreign languages, English first, make international assignments easier.
For a first contact, natural and recent photos, without filters or heavy make-up, are often enough to reveal potential.
Joining a European selection
Les Graines Nobles guides emerging and experienced profiles towards prestigious assignments across Europe. No experience is required: presence, motivation and professionalism come first.
